One of the best ways to save money on banner advertising is to make your own banner. Online banner advertising can be extremely effective when it's targeted to what you are promoting, and can be one of the fastest and easiest ways to drive traffic to your websites. However, banner advertising can be expensive if you have to hire a professional graphics designer to create all of your banners for you. One alternative is to make your own banner.
For banner advertising to be effective, you'll need your banner to stand out from the crowd to ensure a higher clickthrough rate from people who view the banner. If you want to create your own banners but aren't a designer yourself, you can utilize professionally designed banner templates and quickly edit them yourself to make them unique.
One important tip is to make sure your text is readable. If at all possible, place text over colored backgrounds rather than over top of photos or other images. Contrast your text with the background by using light colored text on a dark background and dark colored text on a light background.
When you make your own banner, another secret design tip is to theme it around where you are going to be advertising with it. For example, if you wanted to promote your banner at Traffic Splash, you could put images of water or dolphins to go along with the theme of the exchange. Or a better example would be if you are promoting at I Love Hits, you could theme your banner around boxing images and use a headline like "Knockout your competition with this free traffic generation report" if you were promoting products or services that help people drive more traffic to their websites.
Get the idea?
Making your own banner gives you the flexibility to be unique and creative and to promote something no one else is promoting. You don't have to be a design wizard to make something that works, but it's important to track your results so you know which banners are getting clicks and which ones aren't. When you create your own banners, come up with 2 or 3 similar, yet different designs so you can test them. For example, create 2 or 3 banners that all have the same graphic design but different headlines, or keep the headline the same on all 3 and experiment with different graphics to see which ones produce the best results.
By creating your own banners online, you can save money and have fun being your own banner graphics designer.
Wednesday, November 25, 2009
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